Take charge of your story
with content that converts.
I help B2B tech companies implement content strategies that attract, engage, and move their target audience.
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Description goes here
“Traci has an incredible talent for capturing the voice of our company and understanding the ins and outs of our industry. She stays on top of trends — in SEO, LinkedIn, AI, you name it — and proactively suggests innovative ideas for us to implement.”
Tyler Wise
Director of Marketing at Strategus
You’d fit in well.
The full-stack content support your team needs to thrive.
#1
Strategy
Holistic and tailored content plan designed to convert.
Content audits
Customer research
Competitor analysis
SEO review
Brand messaging
LinkedIn training
Content briefs
Website content
Videos and webinars
Exec ghostwriting
Research reports
SEO blog posts
Social media
Case studies
#2
Execution
Memorable assets for every buyer persona and funnel stage.
#3
Distribution
Efficient content scaling and brand alignment.
Multi-channel campaigns
Email newsletters
Content repurposing
Syndication
Backlink building
Featured quotes
Quarterly reporting
Internal linking
On-page SEO
CRO
A/B testing
Content updates
#4
Iteration
Proactive improvements and ongoing guidance.
Do more with less.
No, really.
Tech companies are facing headcount reductions and resource strains — while still needing to hit the same pipeline goals. Outsourcing content often means hiring agencies or junior freelance writers. But with that comes the headache of managing vendors who produce less-than-stellar deliverables.
I’ve been in your shoes and understand the frustration of investing in marketing resources that don’t deliver. That’s why I take care of all the heavy lifting by providing director-level content support.
AI can’t solve every marketing problem.
“I’m a one-person marketing department and stretched thin.”
Great. I'll act as an extension of your team, handling everything from strategy to execution, so you can focus on your to-do list.
“We aren’t seeing the same ROI from content.”
The old playbook doesn’t work. You need a strategic narrative, compelling content, and distribution strategy cut through the AI-fluff.
“There’s no benefit in hiring a consultant to poke holes in things.”
100% agree. That’s why I don’t just identify opportunities — I come up with a comprehensive and actionable plan.
“I need help managing existing agencies and in-house staff.”
I’m your girl. My goal is to get everyone marching in the same direction while serving as a player-coach.
