Content marketer by trade.
Word nerd by choice.
I’m a marketing consultant and creator who brings B2B tech brands to life.
I started my career as a copywriter and eventually became the head of content at Wowza. After building the creative team from scratch and increasing monthly blog entrances from 12k to 34k, I decided to go out on my own.
Three tactics underpinned my approach then, and still do today:
Catching customers’ attention with differentiated, user-focused messaging.
Cutting through the noise with original research and a unique POV.
Driving inbound leads through optimization, distribution, and repurposing.
Marketing leaders rely on me to handle the big-picture strategy and day-to-day execution of successful content programs.
Since launching my consulting business, I’ve become deeply embedded into my client’s marketing teams, working directly with executives, SMEs, sales leaders, and more to create content playbooks that fit their business like a glove — and then executing accordingly.
In addition to marketing chops, I use my technical expertise in the streaming and ad-tech spaces to create content that’s informed, chock-full of expert insight, and years ahead of what the bots are spitting out.
“Traci is quite simply a rock-star. Hard-working, dedicated, intelligent, and able to crank out content like a well-oiled machine — I would highly recommend Traci to any organization looking for a talented leader to build their content marketing team.”
Evan Paul
Former VP of Marketing at Wowza Media Systems
How I got here…
Creep me on social media.
Industries
Video streaming
Ad tech
SaaS
In case you wanted more.
Alma Matters
Colorado State University
SUNY at Buffalo
CU Denver
Strengths
Creative
Scrappy
Gets it done
Areas of Focus
Content strategy
Brand messaging
Thought leadership
Likes
Spicy food
Rainy days
Short stories
Hobbies
Cooking
Mothering
Outdoorsing