Strategus
Project Scope
Brand messaging, persona research, website update, SEO strategy, multi-channel content, C-suite thought leadership.
As a sales-led organization, Strategus hadn’t prioritized inbound marketing efforts. But the executive team knew it was time to devote resources towards brand alignment, a website refresh, and a more strategic content strategy to keep pace with the company’s rapid growth (named on the Inc. 500 list for seven consecutive years).
I partnered with the Strategus team to do just that, first collaborating with leadership to define brand messaging and buyer personas. With this foundation, we designed a holistic strategy that combined SEO content, founder-led growth initiatives, and customer-focused touchpoints at every stage of the buyers’ funnel. The final piece of the puzzle was a complete website update aimed at improving the user experience and boosting conversion rates.
Social proof at its finest.
“Traci is an invaluable part of our team. She has an incredible talent for capturing the voice of our company and understanding the ins and outs of our industry. She stays on top of trends — in SEO, LinkedIn, AI, you name it — and proactively suggests innovative ideas for us to implement.”
Tyler Wise
Director of Marketing at Strategus
