Stop shipping content. Start building influence.
I create, test, and share B2B content strategies that turn eyeballs into pipeline.
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Brands I’ve built.
Cheap content
is expensive.
AI promised to revolutionize marketing — yet most companies are seeing diminishing returns from scaled output. The real solution isn't doing more with less. It's doing better with focus.
I help marketers prioritize what matters: stories that build trust, distribution that compounds, and optimizations that drive immediate results.
AI isn’t the answer to every marketing problem.
“We’re pumping out content but not seeing any return.”
If you're optimizing for volume over value, you're training people to ignore you. The brands winning attention right now are focusing on quality, not scale.
“Our reach and traffic are down.”
Content only works if it’s getting seen. That’s why zero-click strategies and multi-channel repurposing beat gated PDFs every time.
“Our competitors have more resources and we can’t compete.”
Stop thinking like a marketing department and start thinking like a media company. Focus on publishing original research, unique POVs, and breaking news in your niche.
“We need to be more polished.”
No you don’t. The most memorable B2B content is authentic, human-led, and focused on customer challenges — offering insight into what's working and what isn't.
My full-stack approach to content marketing.
#1
Strategy
Holistic content plan designed to earn trust and convert.
AI SEO
Customer research
Competitor analysis
Brand positioning
Multi-channel strategy
Content workflows
Web content
Videos and webinars
Exec ghostwriting
Reports & guides
Blog posts
Social media
Case studies
#2
Execution
Memorable assets for every buyer persona and funnel stage.
#3
Distribution
Efficient content scaling and brand alignment.
Multi-channel campaigns
Newsletter strategy
Content repurposing
Syndication
Backlink building
Employee advocacy
Internal linking
On-page SEO
CRO
A/B testing
Content updates
#4
Iteration
Proactive improvements and ongoing guidance.
“Traci has an incredible talent for capturing the voice of our company and understanding the ins and outs of our industry. She stays on top of trends — in SEO, LinkedIn, AI, you name it — and proactively suggests innovative ideas for us to implement.”
Tyler Wise
Director of Marketing at Strategus
